Determinasi Perceived Ease Of Use, Trust, Humanness, Dan Social Interactivity Terhadap Penerimaan Asisten Suara AI Pada ChatGPT Voice Dan Gemini Live Pada Pengguna Generasi Milenial Dan Generasi Z

Clementius Yoenardi, Agung Stefanus Kembau

Abstract


Perkembangan kecerdasan buatan generatif telah mendorong transformasi interaksi manusia–komputer, khususnya melalui teknologi asisten suara seperti ChatGPT Voice dan Gemini Live. Generasi Milenial dan Generasi Z merupakan kelompok pengguna terbesar teknologi AI generatif, namun penelitian empiris yang secara spesifik mengkaji penerimaan asisten suara berbasis AI generatif pada kedua generasi tersebut masih terbatas. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi penerimaan asisten suara ChatGPT Voice dan Gemini Live dengan menggunakan Extended Technology Acceptance Model (Extended TAM). Variabel yang digunakan meliputi perceived ease of use, perceived social interactivity, perceived humanness, dan perceived trust terhadap acceptance of voice assistant. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah responden sebanyak 200 orang dari kalangan Generasi Milenial dan Generasi Z. Analisis data dilakukan menggunakan metode SEM-PLS dengan bantuan perangkat lunak SmartPLS versi 4.1.1.6. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived trust berpengaruh signifikan terhadap penerimaan asisten suara, sedangkan perceived social interactivity dan perceived humanness tidak berpengaruh signifikan. Temuan ini menunjukkan bahwa aspek fungsional dan keandalan sistem masih menjadi faktor utama dalam penerimaan asisten suara berbasis AI generatif dibandingkan aspek sosial dan kemanusiawian. Penelitian ini memberikan kontribusi teoretis dalam pengembangan studi penerimaan teknologi serta implikasi praktis bagi pengembang dalam merancang sistem asisten suara yang mudah digunakan dan terpercaya.

Keywords


Acceptance Voice Assistant, Extended Technology Acceptance Model, Perceived Ease of Use, Perceived Humanness, Perceived Social Interactivity, Perceived Trust.

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References


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DOI: https://doi.org/10.17509/ijdb.v5i4.96409

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