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Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Brand-Directed dan Influencer-Directed Content terhadap Purchase Intention: Peran Mediasi Brand Awareness pada UMKM F&B di TikTok Abstract  PDF
Nabila Gustina, Yunia Wardi
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli, Agustus, September 2026 Product Photos, Reviews, Ratings, and Muslim Fashion Purchase Intention via Customer Satisfaction Abstract  PDF
Raihan Evananda Budhi Saputra, Muhammad Sholahuddin
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Customer Rating dan Customer Review Terhadap Purchase Intention Melalui Conviction Pada Pengguna Tiktok Shop Abstract  PDF
Najwa Emirul, Ihwan Susila
 
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