Mapping Research Trends in Digital Technology Adoption among SMEs: A Bibliometric Study

Andualem Gezahegn Desu, Sanjay Medhav

Abstract


Abstract

The increasing importance of digital technologies has drawn the scholarly attention to how micro and small enterprises (MSEs) adopt digital tools into their business operations. However, Existing literature remains fragmented across themes including technology adoption, digital transformation, and information and communication technology (ICT) implementation. In response, this study employs a bibliometric approach to systematically examine the literature related to digital adoption in micro and small enterprises. Bibliographic records were extracted from the web of science database and analyzed to identify publication trends, leading authors, influential journals and major contributing countries. Moreover, keyword frequency and co-occurrence analyses were conducted to explore the main research themes and their interconnections. The finding indicates steady increase in scholarly output over recent years, reflecting the growing relevance of digital adoption for small business competitiveness. The analysis further highlights the dominance of themes such as technology adoption, innovation, and SME performance within the literature. By mapping the key contributors, thematic developments, and influential studies in this filed, the study provides a comprehensive overview of the current research focus areas and offers directions for future research on digital adoption in micro and small enterprises.        

 


Keywords


Digital adoption, micro and small enterprises (MSEs), Bibliometric Analysis, Technology Adoption

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References


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DOI: https://doi.org/10.17509/asset.v6i1.98156

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