Consumer Awareness in Halal Products of Korean Restaurants in Bandung

Caria Ningsih, Febriani Elfida Trihtarani, Dede R. Oktini, Asri Suangga, Maudi Desyana, Sri Wahyuni

Abstract


The aim of this study is to find out the influences of consumer halal awareness on product purchasing in Korean restaurants in Bandung City. The method used in this study is a quantitative survey method, with 196 Muslim respondents in Korean restaurants in Bandung. The primary data was obtained by distributing questionnaires using the technique of Accidental Sampling. The results obtained from this study show that there are three factors that affect halal awareness significantly, which are religious beliefs, halal certification, and information. For factors of health and ethnic food, reasons did not have a significant influence on halal awareness. Based on the results it can be suggested that culinary entrepreneurs and related institutions should provide knowledge to consumers about the importance of consuming halal products, whether through mass media or electronic media.

Keywords


Halal Food; Halal Certification; Korean Restaurant; Consumer; Awareness

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DOI: https://doi.org/10.17509/gastur.v12i2.92200

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