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Vol 8, No 1 (2019): IMAGE : Jurnal Riset Manajemen. April 2019 PENGARUH CITRA MEREK TERHADAP MINAT BELI : STUDI PADA PRODUK KECANTIKAN Abstract  PDF
Ninda Fauziah, Dadan Abdul Aziz Mubarok
 
Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022 PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN MODERASI NEGATIVE PUBLICITY Abstract  PDF
Helmi Mulyana, Ratih Hurriyati, Asep Kurniawan, Bambang Widjajanta
 
Vol 12, No 1 (2023): IMAGE: Jurnal Riset Manajemen, April 2023 SOCIAL MEDIA MARKETING AND FASHION PURCHASE INTENTION IN INDONESIA'S TRANSITIONAL ECONOMY Abstract  PDF
Marchela Indah Atrisia, Lely Syafawi, Nurmalla Sari
 
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