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Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen Social Media Marketing and Fashion Purchase Intention in Indonesia's Transitional Economy Abstract  PDF
Marchela Indah Atrisia, Lely Syafawi, Nurmalla Sari
 
Vol 8, No 1 (2019): IMAGE : Jurnal Riset Manajemen. April 2019 PENGARUH CITRA MEREK TERHADAP MINAT BELI : STUDI PADA PRODUK KECANTIKAN Abstract  PDF
Ninda Fauziah, Dadan Abdul Aziz Mubarok
 
Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022 PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN MODERASI NEGATIVE PUBLICITY Abstract  PDF
Helmi Mulyana, Ratih Hurriyati, Asep Kurniawan, Bambang Widjajanta
 
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