The Emergence of Entrepreneurship Education, Making use of Marketplace Availability, Mediated by Entrepreneurial Alertness to Strengthen Entrepreneurial Intention

Abstract

The emergence of digital marketplaces offers vast opportunities for entrepreneurs, but effectively leveraging these platforms requires modern entrepreneurial education. This study emphasizes the importance of contemporary education that aligns with today’s dynamic business environment, highlighting the need to incorporate digital tools and current trends. Traditional approaches to entrepreneurship education are no longer sufficient to prepare individuals for the challenges of today’s marketplaces. This research also explores the mediating role of entrepreneurial alertness, which enhances the ability to recognize and capitalize on emerging market opportunities. Entrepreneurial alertness strengthens entrepreneurial intention by enabling individuals to better identify opportunities within digital marketplaces and turn them into viable business ventures. This quantitative study involved 103 higher education students who had completed entrepreneurship courses. The findings reveal that the integration of modern entrepreneurial education and entrepreneurial alertness significantly boosts entrepreneurial intention. This suggests that fostering both is essential for future entrepreneurs to successfully utilize marketplace opportunities in the digital age