| Issue | Title | |
| Vol 17, No 2 (2017): Strategic | Efektivitas Sales Promotion dalam Meningkatkan Repurchase Intention pada Bisnis Ritel | Abstract PDF |
| Ova Soviyanti, Hari Mulyadi, Lili Adi Wibowo | ||
| Vol 23, No 2 (2023): Strategic | Effect of Life Style, Price, and Halal Label on Consumers' Repurchase Interest of Mixue Ice Cream & Tea | Abstract PDF |
| Fadhillah Insani, Ika Darma Yuni, Chuzaimah Batubara | ||
| Vol 19, No 1 (2019): Strategic | Ekspektasi Pengunjung Situs Reservasi Hotel Online: E-wom dalam Menciptakan Keputusan Pembelian | Abstract PDF |
| Rina A. Hijrianti, Lili Adi Wibowo, Puspo Dewi Dirgantari | ||
| Vol 23, No 1 (2023): Strategic | EMPLOYEE VOICE BEHAVIOR AND ORGANIZATIONAL CLIMATE: EVIDENCE FROM MANUFACTURING COMPANIES IN NIGERIA | Abstract PDF |
| Ugo Chuks Okolie, Oyovwevotu V. Erakpotobo, Ndubuisi J. Memeh | ||
| Vol 23, No 2 (2023): Strategic | Examining the Relationship between Herding Behavior, Financial Literacy and Investment Decisions: A Survey on Millennial Generation in Jakarta | Abstract PDF |
| Essy Nur Nur Indrawati, Maya Sari, Sulastri Sulastri | ||
| Vol 11, No 1 (2011): Strategic | EXPERIENTIAL MARKETING DAN BRANDED CUSTOMER EXPERIENCE KAITANNYA DENGAN LOYALITAS PELANGGAN RESTORAN DAN CAFE SERTA DAMPAKNYA PADA CITRA BANDUNG SEBAGAI DESTINASI PARIWISATA INDONESIA | Abstract PDF |
| Lili Adi Wibowo | ||
| Vol 20, No 2 (2020): Strategic | Faktor-faktor yang Memotivasi Penggunaan Berkelanjutan Jam Tangan Pintar di Indonesia | Abstract PDF |
| Devilia Sari, Hanifah Rahmah Yuliharto | ||
| Vol 18, No 2 (2018): Strategic | Fenomena Rendahnya Kinerja Karyawan Bagian Produksi Laksana Home Metal Industri Bandung | Abstract PDF |
| Irfan Noor Sundawa, Sumiyati Sumiyati, Ridwan Purnama | ||
| Vol 26, No 1 (2026): Strategic | From Belonging to Buying: The Dual Role of Community Participation and Attachment in Building Brand Loyalty Among Cosmetics Consumers in Indonesia | Abstract PDF |
| Lisnawati Lisnawati, Inggi Lestari, Ratih Hurriyati | ||
| Vol 25, No 1 (2025): Strategic | GAMBARAN BRAND IMAGE TERHADAP BRAND SWITCHING BEHAVIOUR (SURVEI PADA PERILAKU PERPINDAHAN PENGGUNA MOBIL KE TIPE SUV DI INDONESIA) | Abstract PDF |
| Fariz Fahreza Abdullah, Ratih Hurriyati, Puspo Dewi Dirgantari | ||
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