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Vol 24, No 2 (2024): Strategic The Influence of Brand Image and Product Quality on Customer Loyalty Abstract  PDF
Nidda Haqqi Thayyibah, Ratih Hurriyati, Girang Razzati
 
Vol 24, No 2 (2024): Strategic Strategies to Increase Market Share and Awareness of Yogurt Business in Indonesia (Case Study on Yogurt Product X) Abstract  PDF
Theresya Amelia Prabowo, Liyandri Rasbina Tarigan
 
Vol 25, No 1 (2025): Strategic GAMBARAN BRAND IMAGE TERHADAP BRAND SWITCHING BEHAVIOUR (SURVEI PADA PERILAKU PERPINDAHAN PENGGUNA MOBIL KE TIPE SUV DI INDONESIA) Abstract  PDF
Fariz Fahreza Abdullah, Ratih Hurriyati, Puspo Dewi Dirgantari
 
Vol 23, No 2 (2023): Strategic PENGARUH IKLAN MEDIA SOSIAL DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (Survei pada Followers Instagram Sataka Watch) Abstract  PDF
Dzikry Nurzamil Lomri, Ratih Hurriyati, Puspo Dewi Dirgantari
 
Vol 26, No 1 (2026): Strategic Pengaruh Influencer-Brand Collaboration Terhadap Online Purchase Decision Melalui Green Brand Image (Survei pada Followers Generasi Z Akun Instagram Mustika Ratu) Abstract  PDF
Shalita Aura Pranadinata, Lili Adi Wibowo, Sulastri Sulastri
 
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