External Analysis And Customer Analysis As The Foundation For Formulation Of Effective And Sustainable Business Strategies

Qorisyatul Arika, Bambang Setyo Pambudi, Nurita Andriani

Abstract


External analysis and customer analysis are fundamental components in formulating effective and sustainable business strategies. In an increasingly dynamic and competitive business environment, companies are required to understand external factors such as market trends, competition, technological developments, and consumer behavior. This study aims to analyze the role of external and customer analysis as a basis for developing adaptive and competitive business strategies. This research uses a qualitative descriptive approach based on literature review from various relevant scientific sources. The findings indicate that integrating external environmental analysis with in-depth customer understanding enables businesses to create value-driven strategies, enhance competitiveness, and ensure long-term sustainability.

Keywords


Business Strategy, Competitiveness, Customer Analysis, External Analysis, Sustainability

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DOI: https://doi.org/10.17509/ijdb.v5i4.102242

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