Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Reintention to Use: Perceived Experience sebagai Pemediasi

Putri Wahyu Wulandari, Yasri Yasri

Abstract


Penelitian ini bertujuan menganalisis pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Reintention to Use QRIS dengan Perceived Experience sebagai variabel mediasi pada pelanggan UMKM. Populasi dalam penelitian ini adalah pelanggan Generasi Z yang pernah menggunakan QRIS saat bertransaksi pada UMKM di Kota Padang. Sampel penelitian berjumlah 170 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan Google Form melalui media sosial WhatsApp dan Instagram. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa 1) Perceived Ease of Use tidak berpengaruh signifikan terhadap Reintention to Use QRIS; 2) Perceived Ease of Use tidak berpengaruh signifikan terhadap Perceived Experience; 3) Perceived Usefulness berpengaruh positif dan signifikan terhadap Perceived Experience; 4) Perceived Usefulness berpengaruh positif dan signifikan terhadap Reintention to Use QRIS; 5) Perceived Experience berpengaruh positif dan signifikan terhadap Reintention to Use QRIS; 6) Perceived Experience tidak memediasi pengaruh Perceived Ease of Use terhadap Reintention to Use QRIS; dan 7) Perceived Experience mampu memediasi pengaruh Perceived Usefulness terhadap Reintention to Use QRIS.

Keywords


Perceived Ease of Use, Perceived Experience, Perceived Usefulness, Reintention to Use, QRIS, UMKM.

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References


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DOI: https://doi.org/10.17509/ijdb.v5i4.103660

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