Pengaruh Employer Branding, Kompensasi, dan Work-Life Balance terhadap Minat Melamar Kerja pada Perusahaan yang Dikaitkan dengan Dukungan terhadap Zionisme

Byas Ambiya, M. Farid Wajdi

Abstract


Penelitian ini bertujuan menganalisis pengaruh employer branding, kompensasi, dan work-life balance terhadap minat melamar kerja pada perusahaan yang dikaitkan dengan dukungan terhadap Zionisme pada Generasi Z mahasiswa Universitas Muhammadiyah Surakarta. Penelitian menggunakan pendekatan kuantitatif asosiatif dan eksplanatif dengan data primer yang diperoleh melalui penyebaran kuesioner menggunakan skala Likert lima poin. Sampel penelitian terdiri atas 250 responden mahasiswa Generasi Z Universitas Muhammadiyah Surakarta yang berada pada tahap persiapan memasuki dunia kerja. Data dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS 4.0 melalui evaluasi outer model dan inner model. Hasil penelitian menunjukkan bahwa employer branding berpengaruh positif dan signifikan terhadap minat melamar kerja, kompensasi berpengaruh positif dan signifikan terhadap minat melamar kerja, serta work-life balance juga berpengaruh positif dan signifikan terhadap minat melamar kerja. Temuan ini menunjukkan bahwa citra perusahaan sebagai tempat kerja, manfaat finansial, dan keseimbangan kehidupan kerja tetap menjadi pertimbangan penting bagi Generasi Z dalam menentukan minat melamar pekerjaan.

Keywords


employer branding; Generasi Z; kompensasi; minat melamar kerja; work-life balance.

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References


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DOI: https://doi.org/10.17509/ijdb.v6i1.106127

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