Pengalaman Job Insecurity pada Karyawan Retail di Kota Surabaya dalam Menghadapi Perubahan Lingkungan Kerja Digital

Detanaka Hangger Santanu, Diki Putra Setianto, Dhiyan Septa Wihara

Abstract


Penetrasi teknologi digital dalam operasional retail variety store menciptakan digital job demands yang berinteraksi dengan kerentanan status kerja Perjanjian Kerja Waktu Tertentu (PKWT). Penelitian kualitatif-fenomenologis ini bertujuan menganalisis pengalaman hidup, pemaknaan emosional, serta strategi adaptasi karyawan frontliner dan kasir dalam menghadapi job insecurity. Melalui wawancara mendalam terhadap tiga informan kunci dan analisis tematik kerangka Braun dan Clarke (2006), hasil studi menunjukkan job insecurity berkembang sebagai proses kecemasan bertahap 3–6 bulan sebelum kontrak usai. Beban administrasi digital seperti 10 logbook, Stock Opname aplikasi harian, dan pelaporan website menciptakan tekanan kualitatif yang memicu kelelahan operasional. Keterbaruan penelitian mengungkap bahwa bagi pekerja muda (Gen-Z), job insecurity memicu niat mengundurkan diri (turnover intention) secara sukarela untuk menjaga kesehatan mental. Penelitian ini merekomendasikan simplifikasi workflow pelaporan digital dan transparansi evaluasi kontrak oleh manajemen retail.

Keywords


adaptation strategies, digital transformation, job insecurity, phenomenology, retail employees

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References


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DOI: https://doi.org/10.17509/ijdb.v6i1.106556

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