The Influence of Digitalization of MSMEs as an Effort to Develop the Local Economy in Kanigoro District, Blitar Regency

Adisty Riska Hardianti, Anisah Nabilah, Nuril Hikmah, Ahmad Yahya Hamiduddin, Muhammad Bagus Ramadhan

Abstract


This study aims to evaluate whether the digitalization of MSMEs affects local economic development in Kanigoro District, Blitar Regency. Research data were obtained directly through interviews with relevant sources and analyzed qualitatively descriptively to evaluate the effect of digitalization of MSMEs on local economic development. The research findings show that digitalization has made the market more flexible, facilitated access to local products for a wider public, and encouraged innovation in creating new products according to local needs. Digitalization also has an impact on economic growth in Kanigoro District, Blitar Regency, where MSMEs focus on online and offline sales. This contributes significantly to local economic development by enabling MSMEs to sell products online. Although important, the role of the government in supporting digitalization in Kanigoro District, Blitar Regency has not been fully realized, especially in the provision of training and internet access in Kanigoro District, Blitar Regency.

Keywords


Digitalization; Local Economic Development; MSMEs.

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DOI: https://doi.org/10.17509/ijdb.v5i1.83924

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