Social Media Utilization and Tourist Experience Towards Revisit Intention Through Content Creation At Sabda Alam Garut Water Park Tourist Attractions

Andina Kemala, Dini Turipanam Alamanda, Dwi Nurhayati

Abstract


This study discusses the influence of the use of social media and tourist experience on the intention to revisit, with content creation as an intermediate variable, using the Sabda Alam Garut Water Park as the object of research. The quantitative method was applied by purposive sampling of 100 respondents, and the data were analyzed using SmartPLS. The results show that the use of social media significantly affects both content creation and intention to revisit, while travelers' experience significantly influences intention to revisit but does not affect content creation. Content creation also positively mediates the relationship with the intention to revisit. These findings emphasize the importance of digital marketing and user-generated content in strengthening traveler loyalty.

Keywords


Social Media Utilization, Tourist Experience, Content Creation, Revisit Intention

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References


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DOI: https://doi.org/10.17509/ijdb.v5i3.91961

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