Pengaruh Big Data Analytics (BDA), Leverage, dan Firm Risk terhadap Firm Value

Muhamad Bakti Pratama, Erni Masdupi

Abstract


Penelitian ini bertujuan untuk menganalisis pengaruh Big Data Analytics (BDA), Leverage, dan Firm Risk terhadap Firm Value. Penelitian ini menggunakan pendekatan kuantitatif berbasis data panel (time-series cross-sectional) dengan data sekunder berupa laporan tahunan dan data harga saham seluruh sektor infrastruktur yang terdaftar di Bursa Efek Indonesia periode 2020-2024, dengan teknik pemilihan sampel menggunakan purposive sampling, sehingga diperoleh 132 observasi. Penelitian ini menggunakan analisis regresi panel dengan Common Effect Model (CEM) dengan bantuan perangkat lunak Eviews 13. Hasil penelitian menunjukkan bahwa Big Data Analytics dan Firm Risk berpengaruh positif signifikan terhadap Firm Value. Sedangkan, Leverage berpengaruh negatif signifikan terhadap Firm Value. Temuan ini mengindikasikan bahwa penerapan Big Data Analytics mampu meningkatkan nilai perusahaan melalui optimalisasi pengelolaan informasi dan pengambilan keputusan, sementara tingkat leverage yang tinggi cenderung menurunkan persepsi pasar terhadap perusahaan.

Keywords


Big Data Analytics, Firm Risk, Firm Value, Leverage

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DOI: https://doi.org/10.17509/ijdb.v5i4.99774

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