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Vol 4, No 1 (2024): Indonesian Journal of Digital Business The Effect of Digital Campaign on Purchase Decisions through Consumer Purchase Intention for GrabFood Application Abstract  PDF
Aulia Marhamah, Btari Mariska Purwaamijaya, Rusani Jaelani
 
Vol 4, No 1 (2024): Indonesian Journal of Digital Business The Effect Of Social Media Marketing Instagram and Price On Purchasing Decisions @Rumahbatik.Palbatu Abstract  PDF
Aldrich Atha Rheza Hariyanto, Btari Mariska Purwaamijaya, Adam Hermawan
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 THE EFFECT OF SOCIAL MEDIA MARKETING, BRAND AWARENESS, AND CONSUMER BRAND ENGAGEMENT ON PURCHASE DECISION WITH PURCHASE INTENTION AS A MEDIATING VARIABLE IN KAHF PRODUCTS Abstract  PDF
M. Raihan Ikhwandra, Perengki Susanto
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 The Influence of Influencer Xaviera as Brand Ambassador on Purchase Decisions for Lozy Hijab Products Moderated by Brand Image Abstract  PDF
Angellina Asyivadibrata, Syti Sarah Maesaroh, Adam Hermawan
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Pengaruh Brand Ambassador Terhadap Purchase Decision Melalui Mediasi Brand Awareness Pada Indomilk Abstract  PDF
Nayla Yasmin Salsabila, Adam Hermawan, Adi Prehanto
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Pengaruh Storytelling Marketing terhadap Purchase Decision melalui Mediasi Brand Image pada Pengguna HMNS Perfume Abstract  PDF
Talitha Afrah Rafania, Adam Hermawan, Adi Prehanto
 
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