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The Social Media Strategy of the Instagram Account @Masjiddtbandung to Encourage Public Participation in Religious Learning Events
Abstract
In the digital era, an effective communication strategy is essential for organizations to engage with their communities and achieve their objectives. Employing a case study, it aims to explore the communication strategies used by the Instagram admin of @masjiddtbandung to motivate congregants (jamaah) to participate in da’wah or religious activities. The findings reveal four key functions in their strategy: Share, where Instagram is utilized to expand the reach of Masjid Daarut Tauhiid’s da’wah; Optimize, which involves using diverse templates to visually differentiate topics; Manage, where the admin actively responds to inquiries and directs interactions to direct messages (DMs) for deeper engagement; and Engage, where only preachers (da’i) relevant to the post’s topic are featured. This structured approach highlights the significance of social media in fostering religious engagement and underscores the role of strategic digital communication in strengthening faith-based communities.
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DOI: https://doi.org/10.17509/ijomr.v4i2.84155
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