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Mascot Design for Sustainability of Playgroups Learning Media
Abstract
This article aims to show the design of a mascot for a playgroup in Kabupaten Bandung. The designed mascot will be used in student learning media. The method used is descriptive research in the form of systematic, accurate, and factual descriptions of the facts, characteristics, and relationships between the phenomena studied. The research implementation process refers to art-based research, which emphasizes deepening the situation in the playgroup. Furthermore, it is used as the basis for the occurrence of the mascot design creation event. Mascots can create an emotional bond between the brand and the user, to produce an interesting and memorable story. Mascots can also perpetuate student loyalty and commitment to maintain learning motivation. The result is a mascot design that can be implemented in student learning media. Mascots representing types of vegetables can be a learning medium as well as building positive awareness among children towards types of vegetables that are good for their growth. Cultivating enthusiasm for consuming good and enjoyable food.
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DOI: https://doi.org/10.17509/ijomr.v5i2.84530
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