THE ROLE OF GENDER STEREOTYPING IN COMMUNITY PERCEPTION OF WOMEN IN LEADERSHIP: A CASE OF HO MUNICIPALITY

Sedem Nunyuia Amedome

Abstract


The study investigated the role of gender stereotyping in the perception of community people about women occupying leadership positions. Specifically, the study explored the perception of women occupying leadership positions and the role gender stereotyping plays in the acceptance of women in leadership positions. Three hypotheses were tested in the study using a set of questionnaires. Data were collected from 100 participants in the Ho Municipality of the Volta region of Ghana. It was observed that a significant difference exists between community perception of women’s leadership abilities and gender stereotypes of women. Men's perception of women's inferiority did not significantly differ from women's, and community perception of women did not significantly relate to women’s rise to leadership. The results and implications are discussed for future studies.


Keywords


Community Perception; Gender Stereotyping; Leadership

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DOI: https://doi.org/10.17509/jomsign.v9i2.45137

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