Pengembangan Media Pembelajaran Berbasis Permainan Interaktif Educandy dengan Strategi EMRED pada Pembelajaran Bahasa Inggris di Sekolah Dasar

Abstract

Mastery of vocabulary is a fundamental pillar of English literacy in elementary schools; however, conventional rote-learning methods often diminish student motivation. This study aims to develop interactive learning media based on the Educandy platform, integrated with the EMRED strategy (Immersion, Modelling, Repetition, Exploration, Demonstration), specifically for ‘Toys and Games’ topics. The research employed the Research and Development (R&D) method following the ADDIE development model (Analysis, Design, Development, Implementation, Evaluation). The subjects involved material and media experts, English teachers as practitioners, and fourth-grade students at SD Bina Nusa. Data collection instruments included expert validation sheets, functional observation checklists, and user response questionnaires. The results indicated that the developed media was categorized as ‘Highly Valid’ with an average expert validation score of 88.3%. In practice, the functional testing by teachers reached 90%, and the positive student response rate reached 94%. A key finding was that the EMRED strategy, integrated into the game features, successfully transformed the tedious memorization process into instructional, structured play activities. In conclusion, the EMRED-based Educandy media is pedagogically effective for vocabulary instruction at the elementary level. The implications of this research affirm that utilizing gamified media grounded in a staged literacy strategy can serve as an innovative solution to enhance student engagement and the effectiveness of foreign language learning in the digital era.