The Role of Japanese Language Education in Ethical Corporate Pricing and Consumer Trust: A Focus on Japanese Business Language

M Kamraju

Abstract


This study examines the role of Japanese business language education in promoting ethical corporate pricing strategies and fostering consumer trust. Employing a qualitative research design, the study analyzes case studies of prominent Japanese corporations—Toyota, Sony, Uniqlo, and Nintendo—alongside business communication materials and expert interviews, to investigate how linguistic practices support ethical business conduct. The analysis reveals that core elements of Japanese business communication, particularly the use of keigo (honorific language) and indirect negotiation strategies, play a crucial role in reinforcing transparent and fair pricing policies. These respectful communication norms are not only culturally significant but also instrumental in cultivating long-term consumer loyalty and credibility. Findings suggest that when Japanese language education is integrated with instruction on pricing ethics and cross-cultural negotiation, learners develop essential competencies for ethical decision-making in global business contexts. The study underscores the importance of designing interdisciplinary curricula that merge language proficiency with ethical business practices and intercultural communication skills. Such an approach equips learners with the tools to navigate complex pricing decisions while maintaining alignment with cultural expectations and ethical standards. By incorporating linguistic and ethical training into business education, institutions can better prepare students for responsible international business engagement. Ultimately, the research contributes to a growing body of literature advocating for educational frameworks that support both ethical awareness and effective communication, enhancing the capacity of future professionals to build trust and integrity in cross-cultural commercial environments, particularly within the context of Japanese corporate culture.

Keywords


Business language; Consumer trust; Corporate pricing strategies; Japanese business ethics; Language education.

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DOI: https://doi.org/10.17509/japanedu.v10i1.83279

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Department of Japanese Language Education, Faculty of Language and Literature Education  
Universitas Pendidikan Indonesia
Online ISSN:
2528-5548
 

 

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