Utilizing e-commerce platforms as a tool for online business practicum

Mochamad Agung Wibowo; Deborah Juniar Debbi; Novti Nurlaila Ramadhanti

doi:10.17509/curricula.v3i1.63769

Utilizing e-commerce platforms as a tool for online business practicum

Mochamad Agung Wibowo, Deborah Juniar Debbi, Novti Nurlaila Ramadhanti

Abstract

In the rapidly advancing digital era, the role of e-commerce platforms in the business world cannot be ignored. In education, particularly at the vocational school (SMK) and higher education levels, instruction on e-commerce and online marketing is increasingly crucial. This is closely related to the need to equip students with skills and knowledge relevant to the ever-changing business landscape. This research aims to identify the utilization of e-commerce as a tool for online business practicum at SMK Pasundan 1 Bandung. The methodology employed is descriptive, using a quantitative approach. The study reveals an innovative concept that leverages e-commerce platforms for practical business learning at SMK Pasundan 1 Bandung. This approach signifies a vocational school business education breakthrough, emphasizing practical application in online business operations. Fortunately, after incorporating e-commerce as a learning tool, students are motivated to learn, and the study materials become more comprehensible at SMK Pasundan 1 Bandung. This utilization is expected to prepare students for the increasingly digital demands of the workforce.

Keywords

E-commerce; instructional media; online business

Full Text:

Download PDF (English) Download PDF (Bahasa Indonesia)

References

Aaronson, S. A. (2019). What are we talking about when we talk about digital protectionism?. World Trade Review, 18(4), 541-577.

Chen, L., Ifenthaler, D., & Yau, J. Y. K. (2021). Online and blended entrepreneurship education: A systematic review of applied educational technologies. Entrepreneurship Education, 4, 191-232.

Farell, G., Thamrin, & Novid, I. (2019). Pelatihan pemanfaatan digital marketing dalam pengembangan pemasaran dan kewirausahaan UKM pada Kota Sawahlunto. Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat, 19(1), 42-47.

Hadiapurwa, A., Joelene, E. N., Nugraha, H., & Komara, D. A. (2023). Social media usage for language literacy development in Indonesia. Jurnal Kajian Informasi & Perpustakaan, 11(1), 109-126.

Haryadi, H., Suwono, S., & Wijayanto, S. (2019). Media pembelajaran: Pengertian, klasifikasi, dan karakteristik. Jurnal Ilmu Pendidikan, 2(1), 1-12.

Hasan, S., & Hossain, M. M. (2020). The role of media in education: A literature review. Journal of Educational Media and Library Science, 67(1), 1-17.

Infante, A., & Mardikaningsih, R. (2022). The Potential of social media as a means of online business promotion. Journal of Social Science Studies (JOS3), 2(2), 45-49.

Jonathan, J. (2013). E-service quality: A literature review. Journal of Retailing and Consumer Services, 20(2), 105-115.

Leal-Rodriguez, A. L., & Albort-Morant, G. (2019). Promoting innovative experiential learning practices to improve academic performance: Empirical evidence from a Spanish Business School. Journal of Innovation & Knowledge, 4(2), 97-103.

Li, L., & Zhang, J. (2021). Research and analysis of an enterprise e-commerce marketing system under the big data environment. Journal of Organizational and End User Computing (JOEUC), 33(6), 1-19.

Maulana, A., Arjun, N. R., Akbar, F., Suryanti, N. A., & Firmansyah, H. (2021). Peran e-commerce di tengah pandemi terhadap gaya hidup masyarakat Indonesia masa kini. Journal of Education and Technology, 1(1), 55-61.

Melegati, J., Goldman, A., Kon, F., & Wang, X. (2019). A model of requirements engineering in software startups. Information and software technology, 109, 92-107.

Nawawi, M. I. (2020). Pengaruh media pembelajaran terhadap motivasi belajar: Tinjauan berdasarkan karakter generasi z. Jurnal Penelitian dan Pengkajian Ilmu Pendidikan: E-Saintika, 4(2), 197-210.

Nisa, U. M. (2017). Metode praktikum untuk meningkatkan pemahaman dan hasil belajar siswa kelas V MI YPPI 1945 Babat pada materi zat tunggal dan campuran. Proceeding Biology Education Conference: Biology, Science, Environmental, and Learning, 15(1), 62-68.

Novyarni, N., Aprileny, I., Anhar, M., Sumitro, S., & Maserih, M. (2022). Pentingnya pemahaham e-commerce bagi siswa di era digitalisasi. Progresif: Jurnal Pengabdian Komunitas Pendidikan, 2(1), 55-61.

Pradana, M. (2016). Klasifikasi bisnis e-commerce di Indonesia. Modus, 27(2), 163-174.

Putra, K. A. S., & Irfan, R. (2019). Pengembangan website e-commerce sebagai media promosi dan penjualan produk kewirausahaan siswa kelas XI TKJ SMK Negeri 2 Yogyakarta. E-JPTI: Jurnal Elektronik Pendidikan Teknik Informatika, 10(2), 33-49.

Raharja, S. U. J., Kostini, N., Muhyi, H. A., & Rivani. (2019). Utilization analysis and increasing strategy: E-commerce use of SMEs in Bandung, Indonesia. International Journal of Trade and Global Markets, 12(4), 287-299.

Rakib, M. (2015). Effect of industrial work practice and family environment on interest in entrepreneurship to students of vocational high school. Journal of Education and Vocational Research, 6(4), 31-37.

Rosyiddin, A. A. Z., Fiqih, A., Hadiapurwa, A., Nugraha, H., & Komara, D. A. (2023). The effect of interactive powerpoint media design on student learning interests. Edcomtech: Jurnal Kajian Teknologi Pendidikan, 8(1), 12-24.

Saputra, A. (2020). Pendidikan dan teknologi: Tantangan dan kesempatan. Indonesian Journal of Islamic Educational Management, 3(1), 21-33.

Sudarmo, S., Arifin, A., Pattiasina, P. J., Wirawan, V., & Aslan, A. (2021). The future of instruction media in Indonesian education: Systematic review. Al-Ishlah: Jurnal Pendidikan, 13(2), 1302-1311.

Sundjaja, A. M., Arisanto, G. V., & Fatimah, S. (2020). The determinant factors of e-commerce usage behavior during flash sale program. CommIT (Communication and Information Technology) Journal, 14(2), 65-72.

Suryaningsih, Y. (2017). Pembelajaran berbasis praktikum sebagai sarana siswa untuk berlatih menerapkan keterampilan proses sains dalam materi biologi. Jurnal Bio Educatio, 2(2), 49-57.

Syahputra, R. A., Putri, C. W. A., Maliza, N. O., & Lestari, R. (2023). Peningkatan kemampuan branding UMKM melalui proses digitalisasi bisnis. Jurnal Pengabdian kepada Masyarakat Nusantara, 4(1), 521-527.

Tresnawati, Y., & Prasetyo, K. (2022). Pemanfaatan digital marketing bagi usaha mikro kecil dan menengah bisnis kuliner. Journal of New Media and Communication, 1(1), 43-57.

Tzavlopoulos, Ι., Gotzamani, K., Andronikidis, A., & Vassiliadis, C. (2019). Determining the impact of e-commerce quality on customers’ perceived risk, satisfaction, value, and loyalty. International Journal of Quality and Service Sciences, 11(4), 576-587.

Wahjusaputri, S., & Nastiti, T. I. (2022). Implementation of e-commerce in improving the competitiveness of vocational secondary education student entrepreneurship products. Journal of Education and Learning (EduLearn), 16(3), 384-391.

Wahyuni, S., Rahmadhani, E., & Mandasari, L. (2020). Pelatihan pembuatan media pembelajaran interaktif dengan menggunakan powerpoint. Jurnal Abdidas, 1(6), 597-602.

Wahyuningsari, D., Mujiwati, Y., Hilmiyah, L., Kusumawardani, F., & Sari, I. P. (2022). Pembelajaran berdiferensiasi dalam rangka mewujudkan merdeka belajar. Jurnal Jendela Pendidikan, 2(4), 529-535.

Widodo, M. (2018). Peran media pembelajaran dalam proses pembelajaran. Jurnal Pendidikan Islam, 13(1), 157-174.

Wu, Z. (2023). Social media marketing strategy and effect evaluation in e-commerce. BCP Business & Management, 50, 187-192.

DOI: https://doi.org/10.17509/curricula.v3i1.63769