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Vol 4, No 1 (2024): Indonesian Journal of Digital Business The Effect of Digital Campaign on Purchase Decisions through Consumer Purchase Intention for GrabFood Application Abstract  PDF
Aulia Marhamah, Btari Mariska Purwaamijaya, Rusani Jaelani
 
Vol 5, No 1 (2025): Indonesian Journal of Digital Business Pengaruh Celebrity Endorsement dan User-Generated Content (UGC) Terhadap Purchase Intention Produk Avoskin Beauty di Kota Padang dengan Brand Image Sebagai Variabel Mediasi Abstract  PDF
Mesi Putri Noventi, Ilham Thaib
 
Vol 3, No 1 (2023): Indonesian Journal of Digital Business The Influence of Viral Marketing and Influencer Marketing Against Purchase Intention TikTok Account @Somethincofficial Abstract  PDF
fransiska perintis br lumban gaol
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Determinasi Exposure to Influencer terhadap Purchase Intention dengan FOMO sebagai Variabel Moderasi serta Desire to Mimic dan Materialism sebagai Variabel Mediasi pada Konsumen Retail Digital di Jakarta Abstract  PDF
Steffie Debbyana Wijaya, Agung Stefanus Kembau
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 THE EFFECT OF SOCIAL MEDIA MARKETING, BRAND AWARENESS, AND CONSUMER BRAND ENGAGEMENT ON PURCHASE DECISION WITH PURCHASE INTENTION AS A MEDIATING VARIABLE IN KAHF PRODUCTS Abstract  PDF
M. Raihan Ikhwandra, Perengki Susanto
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 The Influence of Perceived Product Quality on Purchase Intention with Product Performance Risk as a Mediating Variable among Shopee Consumers Abstract  PDF
Ghanisa Putri Zaura, Ilham Thaib
 
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