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Vol 4, No 1 (2024): Indonesian Journal of Digital Business The Effect of Digital Campaign on Purchase Decisions through Consumer Purchase Intention for GrabFood Application Abstract  PDF
Aulia Marhamah, Btari Mariska Purwaamijaya, Rusani Jaelani
 
Vol 5, No 1 (2025): Indonesian Journal of Digital Business Pengaruh Celebrity Endorsement dan User-Generated Content (UGC) Terhadap Purchase Intention Produk Avoskin Beauty di Kota Padang dengan Brand Image Sebagai Variabel Mediasi Abstract  PDF
Mesi Putri Noventi, Ilham Thaib
 
Vol 3, No 1 (2023): Indonesian Journal of Digital Business The Influence of Viral Marketing and Influencer Marketing Against Purchase Intention TikTok Account @Somethincofficial Abstract  PDF
fransiska perintis br lumban gaol
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Determinasi Exposure to Influencer terhadap Purchase Intention dengan FOMO sebagai Variabel Moderasi serta Desire to Mimic dan Materialism sebagai Variabel Mediasi pada Konsumen Retail Digital di Jakarta Abstract  PDF
Steffie Debbyana Wijaya, Agung Stefanus Kembau
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Interactions Live Streaming dan Host Credibility Terhadap Purchase Intention Pada Pengguna Platform Shopee di Kota Padang Dengan Social Presence Sebagai Variabel Mediasi Abstract  PDF
Fadhli Zikri, Yasri Yasri
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli 2026 Pengaruh Utilitarian Value, Hedonic Value, Time/Effort, dan Social Value dalam Game Use Intention terhadap Niat Membeli pada Pengguna Shopee Games di Surabaya Abstract  PDF
Nailah Safitri, Fresha Kharisma, Ratih Amelia, Muhammad Fajar Wahyudi Rahman
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 THE EFFECT OF SOCIAL MEDIA MARKETING, BRAND AWARENESS, AND CONSUMER BRAND ENGAGEMENT ON PURCHASE DECISION WITH PURCHASE INTENTION AS A MEDIATING VARIABLE IN KAHF PRODUCTS Abstract  PDF
M. Raihan Ikhwandra, Perengki Susanto
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Customer Rating dan Customer Review Terhadap Purchase Intention Melalui Conviction Pada Pengguna Tiktok Shop Abstract  PDF
Najwa Emirul, Ihwan Susila
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli 2026 Product Photos, Reviews, Ratings, and Muslim Fashion Purchase Intention via Customer Satisfaction Abstract  PDF
Raihan Evananda Budhi Saputra, Muhammad Sholahuddin
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Digital Marketing, Celebrity Endorsement, Dan Price Terhadap Purchase Intention Pada Produk Skintific Di Platform Tiktok Abstract  PDF
Delvia Ananda Putri, Ilham Thaib
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli 2026 Analisis Faktor-Faktor yang Memengaruhi Niat Beli Generasi Z terhadap Produk Pakaian Uniqlo: Peran Country of Origin dan Brand Image dengan Attitude sebagai Variabel Mediasi Abstract  PDF
Muhamad Galih Teguh Prastyo, Rini Kuswati
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 The Effect Of Influencer Credibility On Consumers’ Purchase Intention Through Parasocial Relationship (A Study On Mykonos Brand Among University Students) Abstract  PDF
Fathia Alayda Majalawa, Kussudyarsana Kussudyarsana
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli 2026 Pengaruh Content Marketing dan Viral Marketing terhadap Purchase Intention Produk Skincare Pengguna TikTok pada Mahasiswa Universitas PGRI Palembang Abstract  PDF
Nadila Dwi Syahiraa, Nisa' Ulul Mafra, Reina Damayanti
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 The Influence of Content Marketing on Purchase Intention of Skincare Products Through Brand Love, Brand Image, and Electronic Word-of-Mouth Abstract  PDF
Edward Benarico, Ika Baskara
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli 2026 Pengaruh Green Advertising, Green Brand Trust, dan Green Brand Knowledge terhadap Green Purchase Intention pada Konsumen AMDK Cleo Eco Green di Kota Surakarta Abstract  PDF
Ilham Helmy Firdaus, Kussudyarsana Kussudyarsana
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Content Marketing Quality dan Fluency: Analisis Dampaknya Terhadap Purchase Intention Melalui Mediasi Trust Pada Platform Live Streaming Abstract  PDF
Lutfiana Rahmadhani, Aflit Nuryulia Praswati
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Expertise, Interactivity, dan Popularity Terhadap Purchase Intention Melalui Trust Terhadap Nano Live Streamer Pada Pengguna TikTok Shop di Kota Padang Abstract  PDF
Rania Revalina Azhari, Arief Maulana
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 The Influence of Perceived Product Quality on Purchase Intention with Product Performance Risk as a Mediating Variable among Shopee Consumers Abstract  PDF
Ghanisa Putri Zaura, Ilham Thaib
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 PENGARUH BRAND AWARENESS DAN PRICE PROMOTION TERHADAP PURCHASE INTENTION PRODUK CUSHION WARDAH PADA PENGGUNA APLIKASI TIKTOK DI KOTA PADANG DENGAN IMPULSIVE BUYING SEBAGAI VARIABEL MODERASI Abstract  PDF
Shintia Aura Ramadani, Abror Abror
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Social Media Marketing Activities dan Purchase Intention pada fitur TikTok Go: Peran Mediasi Perceived Coupon Value pada Konsumen Generasi Z di Kota Padang Abstract  PDF
Kelvin Bastian Silalahi, Gesit Thabrani
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Brand-Directed dan Influencer-Directed Content terhadap Purchase Intention: Peran Mediasi Brand Awareness pada UMKM F&B di TikTok Abstract  PDF
Nabila Gustina, Yunia Wardi
 
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