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Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Pengaruh Green Product, Green Promotion, dan Green Brand Image terhadap Keputusan Pembelian Produk The Body Shop di Bandar Lampung Abstract  PDF
Deswita Sari, Suripto Suripto, Nur Efendi
 
Vol 5, No 1 (2025): Indonesian Journal of Digital Business Pengaruh Celebrity Endorsement dan User-Generated Content (UGC) Terhadap Purchase Intention Produk Avoskin Beauty di Kota Padang dengan Brand Image Sebagai Variabel Mediasi Abstract  PDF
Mesi Putri Noventi, Ilham Thaib
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 The Influence of Influencer Xaviera as Brand Ambassador on Purchase Decisions for Lozy Hijab Products Moderated by Brand Image Abstract  PDF
Angellina Asyivadibrata, Syti Sarah Maesaroh, Adam Hermawan
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Pengaruh Storytelling Marketing terhadap Purchase Decision melalui Mediasi Brand Image pada Pengguna HMNS Perfume Abstract  PDF
Talitha Afrah Rafania, Adam Hermawan, Adi Prehanto
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Pengaruh Electronic Word of Mouth (E-WOM) terhadap Brand Image Erspo Abstract  PDF
Joy Noeliona Ruth, Btari Mariska Purwaamijaya, Adam Hermawan
 
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