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Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Pengaruh Green Product, Green Promotion, dan Green Brand Image terhadap Keputusan Pembelian Produk The Body Shop di Bandar Lampung Abstract  PDF
Deswita Sari, Suripto Suripto, Nur Efendi
 
Vol 5, No 1 (2025): Indonesian Journal of Digital Business Pengaruh Celebrity Endorsement dan User-Generated Content (UGC) Terhadap Purchase Intention Produk Avoskin Beauty di Kota Padang dengan Brand Image Sebagai Variabel Mediasi Abstract  PDF
Mesi Putri Noventi, Ilham Thaib
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Brand Authenticity, Brand Image, dan Brand Trust Terhadap Loyalitas Merek Oriflame Abstract  PDF
Elika Aulia Asysyifa, Kussudyarsana Kussudyarsana
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 The Influence of Influencer Xaviera as Brand Ambassador on Purchase Decisions for Lozy Hijab Products Moderated by Brand Image Abstract  PDF
Angellina Asyivadibrata, Syti Sarah Maesaroh, Adam Hermawan
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Co-Branding dan Intellectual Property Terhadap Retention Intention Pada Brand Aerostreet Di Surakarta Abstract  PDF
Diandra Raisadewa, Soepatini Soepatini
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 The Influence of Content Marketing on Purchase Intention of Skincare Products Through Brand Love, Brand Image, and Electronic Word-of-Mouth Abstract  PDF
Edward Benarico, Ika Baskara
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli 2026 Analisis Faktor-Faktor yang Memengaruhi Niat Beli Generasi Z terhadap Produk Pakaian Uniqlo: Peran Country of Origin dan Brand Image dengan Attitude sebagai Variabel Mediasi Abstract  PDF
Muhamad Galih Teguh Prastyo, Rini Kuswati
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Pengaruh Storytelling Marketing terhadap Purchase Decision melalui Mediasi Brand Image pada Pengguna HMNS Perfume Abstract  PDF
Talitha Afrah Rafania, Adam Hermawan, Adi Prehanto
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Green Marketing Mix dan Green Brand Image Terhadap Willingness To Pay Konsumen Pada Produk Kosmetik Ramah Lingkungan Di Indonesia Abstract  PDF
Pinkan Oktaviatna, Aflit Nuryulia Praswati
 
Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Pengaruh Electronic Word of Mouth (E-WOM) terhadap Brand Image Erspo Abstract  PDF
Joy Noeliona Ruth, Btari Mariska Purwaamijaya, Adam Hermawan
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 PENGARUH SOSIAL MEDIA ACTIVITIES TERHADAP EMOTIONAL ATTACHMENT PADA PERUSAHAAN KOPIGO DI KOTA BUKITTINGGI DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI Abstract  PDF
Bagas Dwi Sandika, Yasri Yasri
 
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