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Vol 5, No 1 (2025): Indonesian Journal of Digital Business Pengaruh Celebrity Endorsement dan User-Generated Content (UGC) Terhadap Purchase Intention Produk Avoskin Beauty di Kota Padang dengan Brand Image Sebagai Variabel Mediasi Abstract  PDF
Mesi Putri Noventi, Ilham Thaib
 
Vol 4, No 1 (2024): Indonesian Journal of Digital Business The Impact of Informativeness of Live Streaming in TikTok Live Shop Based on SOR Framework Abstract  PDF
Andrian Wijaya, Btari Mariska Purwaamijaya, Rangga Gelar Guntara
 
Vol 5, No 1 (2025): Indonesian Journal of Digital Business Peran Brand Experience dalam Meningkatkan Brand Loyalty melalui Brand Love pada Kosmetik Wardah di Tiktok Shop Abstract  PDF
Vadya Marshanda Budiman, Citra Savitri, Syifa Pramudita Faddila
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Diskon Gratis Ongkir, Keamanan Transaksi, dan Kemudahan Penggunaan Terhadap Minat Beli Ulang Pada Pengguna Tiktok Shop Di Kota Surakarta Abstract  PDF
Fauzhan Ilham, Kussudyarsana Kussudyarsana
 
Vol 6, No 2 (2026): Indonesian Journal of Digital Business: October, November, December 2026 Pengaruh Influencer Credibility, Content Marketing, dan Persepsi Harga terhadap Purchase Intention pada Pengguna TikTok Shop Abstract  PDF
Yoga Dili Bagus Budiutomo, Wuryaningsih Dwi Lestari
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 PENGARUH FITUR LIVE STREAMING DAN TIME LIMIT TERHADAP PERILAKU IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI MEDIASI PADA PEMBELIAN PRODUK ONLINE DI TIKTOK SHOP (STUDI PADA MAHASISWA UNIVERSITAS NEGERI PADANG) Abstract  PDF
Dea Novhela, Rino Rino
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli, Agustus, September 2026 Pengaruh Live Streaming, Content Marketing, dan Online Customer Review terhadap Keputusan Pembelian pada TikTok Shop Abstract  PDF
Agatha Faza Rosyidan, Wuryaningsih Dwi Lestari
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Analisis Pengaruh Flash Sale, Cash On Delivery (COD), dan User Experience (UX) terhadap Implusive Buying Behavior di Tiktok Shop Abstract  PDF
Muhammad Daffa Naufal Shafa, Kussudyarsana Kussudyarsana
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Customer Rating dan Customer Review Terhadap Purchase Intention Melalui Conviction Pada Pengguna Tiktok Shop Abstract  PDF
Najwa Emirul, Ihwan Susila
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli, Agustus, September 2026 Pengaruh Instant Feedback on Product Information dan Perceived Product Knowledge of Streamers terhadap Impulsive Buying yang Dimediasi oleh Product Affective Involvement pada Konsumen TikTok Shop Indonesia Abstract  PDF
Erlangga Dwi Firmansyah, Soepatini Soepatini
 
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