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Vol 5, No 1 (2025): Indonesian Journal of Digital Business Pengaruh Celebrity Endorsement dan User-Generated Content (UGC) Terhadap Purchase Intention Produk Avoskin Beauty di Kota Padang dengan Brand Image Sebagai Variabel Mediasi Abstract  PDF
Mesi Putri Noventi, Ilham Thaib
 
Vol 4, No 1 (2024): Indonesian Journal of Digital Business The Impact of Informativeness of Live Streaming in TikTok Live Shop Based on SOR Framework Abstract  PDF
Andrian Wijaya, Btari Mariska Purwaamijaya, Rangga Gelar Guntara
 
Vol 5, No 1 (2025): Indonesian Journal of Digital Business Peran Brand Experience dalam Meningkatkan Brand Loyalty melalui Brand Love pada Kosmetik Wardah di Tiktok Shop Abstract  PDF
Vadya Marshanda Budiman, Citra Savitri, Syifa Pramudita Faddila
 
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