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Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Customer Indecisiveness pada E-Commerce Indonesia: Peran Price Sensitivity, Product Involvement, Risk, dan Social Inference Abstract  PDF
Agung Stefanus Kembau, Jovannia Grisella Eka Putri, Reynard Justino Nehemia Makarawung
 
Vol 3, No 1 (2023): Indonesian Journal of Digital Business Analisis Pengaruh Shopping Lifestyle dan Service Convenience Terhadap Perilaku Impulse Buying Pengguna E-Commerce di Jawa Barat Abstract  PDF
Risma Rahatuningtyas, Syti Sarah Maesaroh, Asep Nuryadin
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 The Influence of Perceived Product Quality on Purchase Intention with Product Performance Risk as a Mediating Variable among Shopee Consumers Abstract  PDF
Ghanisa Putri Zaura, Ilham Thaib
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 STRATEGI PEMASARAN MELALUI TOKOPEDIA, TIKTOK SHOP DAN INSTAGRAM DALAM UPAYA MENINGKATKAN KEPUTUSAN PEMBELIAN DI BENGKEL SAMI JAYA RACING KARAWANG Abstract  PDF
Muhammad Agil Hamid, Rieke Retnosary, Dini Yani
 
Vol 6, No 2 (2026): Indonesian Journal of Digital Business: October, November, December 2026 The Effect of Social Media and E-Commerce on Consumers’ Purchase Intention Abstract  PDF
Donni Rafiul Ichsan, Mahameru Rosy Rochmatullah
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli, Agustus, September 2026 Implementasi dan Perluasan Teori Perilaku Terencana pada Niat Beli Daring Abstract  PDF
Dyah Purwaningsih, Rini Kuswati
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli, Agustus, September 2026 Evaluasi Dampak Literasi Keuangan, Literasi Digital, dan Tanggung Jawab Konsumen terhadap Perilaku Keputusan Pembayaran Cash on Delivery pada E-Commerce di Kalangan Generasi X, Milenial, dan Z Abstract  PDF
Mochammad Rafi Fratama, Mahameru Rosy Rochmatulloh
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli, Agustus, September 2026 Pengaruh Pemasaran Digital dan E-Commerce terhadap Ketahanan Pangan di Surakarta yang Dimediasi oleh Kepercayaan Konsumen terhadap Produk Pangan Lokal (Studi Kasus Serabi Notosuman) Abstract  PDF
Gifta Armila Harianto, Muzakar Isa, Muzakar Isa
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli, Agustus, September 2026 Pengaruh Utilitarian Value, Hedonic Value, Time/Effort, dan Social Value dalam Game Use Intention terhadap Niat Membeli pada Pengguna Shopee Games di Surabaya Abstract  PDF
Nailah Safitri, Fresha Kharisma, Ratih Amelia, Muhammad Fajar Wahyudi Rahman
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli, Agustus, September 2026 Pengetahuan Pajak, Kesadaran Wajib Pajak, Pemanfaatan Layanan Perpajakan Digital, dan Regulasi Perpajakan terhadap Kepatuhan Pembayaran Pajak pada Pelaku E-Commerce di Kabupaten Klaten Abstract  PDF
Ilham Rifki Febrianto, Lintang Kurniawati
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Search Engine Marketing dalam Mendorong Perilaku Pembelian Impulsif: Efek Moderasi Visual Appeal Produk pada Platform E-Commerce Abstract  PDF
Faros Haykal Majid, Jati Waskito
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh WLB terhadap Turnover Intention dan Peran Perceived Alternative Job Opportunities sebagai Pemoderasi pada Karyawan Startup di Jakarta Selatan Abstract  PDF
Rahma Dini Safitri, Rini Sarianti
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Performance Expectancy dan Effort Expectancy terhadap E-commerce Adoption Usage melalui Behavioral Intention Abstract  PDF
Thoriq Nauval Makarim, Hafid Kholidi Hadi, Muhammad Fachmi, Achmad Kautsar
 
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