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Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Pengaruh Green Product, Green Promotion, dan Green Brand Image terhadap Keputusan Pembelian Produk The Body Shop di Bandar Lampung Abstract  PDF
Deswita Sari, Suripto Suripto, Nur Efendi
 
Vol 3, No 2 (2023): Indonesian Journal of Digital Business The Effect of Electronic Word of Mouth (ewom) and Halal Label on Purchase Decisions for Mixue Products Abstract  PDF
Anisa Sekar Ningrum, Btari Mariska Purwaamijaya, Adi Prehanto
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KAKEK KAFE NONGKRONG KARAWANG Abstract  PDF
Kartini Delawati, Dini Yani, Rieke Retnosary
 
Vol 5, No 1 (2025): Indonesian Journal of Digital Business Pengaruh Content Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Pengguna Tiktok Shop Abstract  PDF
Dedeh Sartika, Netti Nurlenawati, Dexi Triadinda
 
Vol 5, No 1 (2025): Indonesian Journal of Digital Business Pengaruh Advertising Content Value Terhadap Keputusan Pembelian Produk Coklat Dubai Bittersweet by Najla melalui Fear Of Missing Out (FOMO) Abstract  PDF
Selvy Nur Agustin, Netti Nurlenawati, Dexi Triadinda
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 PENGARUH INFLUENCER MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK SMARTPHONE SAMSUNG DI KALANGAN GENERASI Z KABUPATEN KARAWANG Abstract  PDF
Yoga Putra Pratama, Dini Yani, Rieke Retnosary
 
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