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Vol 5, No 2 (2025): Indonesian Journal of Digital Business: Juli 2025 Pengaruh Green Product, Green Promotion, dan Green Brand Image terhadap Keputusan Pembelian Produk The Body Shop di Bandar Lampung Abstract  PDF
Deswita Sari, Suripto Suripto, Nur Efendi
 
Vol 3, No 2 (2023): Indonesian Journal of Digital Business The Effect of Electronic Word of Mouth (ewom) and Halal Label on Purchase Decisions for Mixue Products Abstract  PDF
Anisa Sekar Ningrum, Btari Mariska Purwaamijaya, Adi Prehanto
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Conditional Value dan Emotional Value Terhadap Konsumen Yang Membeli Makanan Organik dan Kepedulian Terhadap Lingkungan Abstract  PDF
Mutiara Nur Amalia, Muzakar Isa
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 PENGARUH INFLUENCER MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK SMARTPHONE SAMSUNG DI KALANGAN GENERASI Z KABUPATEN KARAWANG Abstract  PDF
Yoga Putra Pratama, Dini Yani, Rieke Retnosary
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KAKEK KAFE NONGKRONG KARAWANG Abstract  PDF
Kartini Delawati, Dini Yani, Rieke Retnosary
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli 2026 PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN DAYA SAING PADA KEPUTUSAN PEMBELIAN KONSUMEN UMKM ES TEH JUMBO DI PANGKALAN BALAI Abstract  PDF
Reni Anggraini, Heryati Heryati, Erdiansyah Erdiansyah
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli 2026 Customer Trust Memediasi Pengaruh Celebrity Endorser Dan E-WOM Terhadap Keputusan Pembelian Produk Glad2Glow Di Shopee (Studi Pada Generasi Z Di Kabupaten Lamongan) Abstract  PDF
Lisa Oktavia Anggraini, Imtinan Widhah Kumala, Bayu Malikhul Askhar
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Social Media Marketing, Citra Merek, dan Brand Awareness terhadap Keputusan Pembelian dengan Kepercayaan Pelanggan sebagai Mediasi pada Konsumen Kopi Kenangan di Solo Abstract  PDF
Faris Fadhilah Zakiy, Aflit Nuryulia Praswati
 
Vol 5, No 1 (2025): Indonesian Journal of Digital Business Pengaruh Content Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Pengguna Tiktok Shop Abstract  PDF
Dedeh Sartika, Netti Nurlenawati, Dexi Triadinda
 
Vol 5, No 1 (2025): Indonesian Journal of Digital Business Pengaruh Advertising Content Value Terhadap Keputusan Pembelian Produk Coklat Dubai Bittersweet by Najla melalui Fear Of Missing Out (FOMO) Abstract  PDF
Selvy Nur Agustin, Netti Nurlenawati, Dexi Triadinda
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Strategi Social Media Marketing dan Customer Engagement terhadap Keputusan Pembelian Jasa Travel: Studi Kasus Eterna Travelers Abstract  PDF
Iqbal Habib Ramadhan, M Gibran Rifka Pramudia, Tiffany Patricia Phoebe Hariyanto, Marsa Azrani, Dika Arisandi Pradana, Ratih Amelia
 
Vol 6, No 1 (2026): Indonesian Journal of Digital Business: April, Mei, Juni, Juli 2026 Pengaruh Live Streaming, Content Marketing, dan Online Customer Review terhadap Keputusan Pembelian pada TikTok Shop Abstract  PDF
Agatha Faza Rosyidan, Wuryaningsih Dwi Lestari
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Dampak Fear Of Missing Out (FOMO) Dalam Parasocial Relationship, Self-Congruity, dan Content Marketing Terhadap Keputusan Pembelian Di Tiktok Shop Abstract  PDF
Shelly Ayu Puspitasari, Liana Mangifera
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Pengaruh Consumer Reviews Terhadap Keputusan Pembelian Produk Skincare Pada Gen Z Di Shopee Dengan Kepercayaan Sebagai Variabel Mediasi Abstract  PDF
Nurul Diyana, Yunia Wardi
 
Vol 5, No 4 (2025): Indonesian Journal of Digital Business: December 2025 Analisis Customer Decision Journey Dalam Proses Pengambilan Keputusan Konsumen Abstract  PDF
Eef Elza Kamaliy Zainul Hukama, Muh. Syarif, Suyono Suyono
 
Vol 5, No 3 (2025): Indonesian Journal of Digital Business: October 2025 PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PARFUM ISI ULANG DI TOKO M PARFUM KECAMATAN TELLU LIMPOE KABUPATEN SIDENRENGRAPPANG Abstract  PDF
Nur Syamsunarti, Muh. Tamrin, Rahman Yakub, Andi Riska Andreani Syafaruddin
 
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