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Issue Title
 
Vol 4, No 1 (2024): Indonesian Journal of Digital Business (First Online) The Effect of Digital Campaign on Purchase Decisions through Consumer Purchase Intention for GrabFood Application Abstract   PDF
Aulia Marhamah, Btari Mariska Purwaamijaya, Rusani Jaelani
 
Vol 3, No 2 (2023): Indonesian Journal of Digital Business The Effect of Electronic Word of Mouth (ewom) and Halal Label on Purchase Decisions for Mixue Products Abstract   PDF
Anisa Sekar Ningrum, Btari Mariska Purwaamijaya, Adi Prehanto
 
Vol 4, No 1 (2024): Indonesian Journal of Digital Business (First Online) The Effect Of Social Media Marketing Instagram and Price On Purchasing Decisions @Rumahbatik.Palbatu Abstract   PDF
Aldrich Atha Rheza Hariyanto, Btari Mariska Purwaamijaya, Adam Hermawan
 
Vol 3, No 2 (2023): Indonesian Journal of Digital Business The Effect of Social Media Marketing Through Brand Awareness on Brand Loyalty on Instagram @digitalbusiness.upi Abstract   PDF
Muhammad Safiq
 
Vol 4, No 1 (2024): Indonesian Journal of Digital Business (First Online) The Evaluation of User Experience UPI Digital Business Website with Usability Testing Method and System Usability Scale Abstract   PDF
Moch Gan-gan Sidiq, Rangga Gelar Guntara, Oding Herdiana
 
Vol 4, No 1 (2024): Indonesian Journal of Digital Business (First Online) The Impact of Informativeness of Live Streaming in TikTok Live Shop Based on SOR Framework Abstract   PDF
Andrian Wijaya, Btari Mariska Purwaamijaya, Rangga Gelar Guntara
 
Vol 4, No 2 (2024): Indonesian Journal of Digital Business (First Online) The Influence of Turbo Marketing and Brand Image on Mixue Ice Cream Purchase Decision In Tasikmalaya Abstract   PDF (Bahasa Indonesia)
Rattu Syahada Fauziyah Darwis, Adam Hermawan, Btari Mariska Purwaamijaya
 
Vol 3, No 1 (2023): Indonesian Journal of Digital Business THE INFLUENCE OF VIRAL MARKETING AND INFLUENCER MARKETING AGAINST PURCHASE INTENTION TIKTOK ACCOUNT @Somethincofficial Abstract   PDF
fransiska perintis br lumban gaol
 
Vol 1, No 1 (2021): Indonesian Journal of Digital Business The use of Whatsapp social media as reinforcement online learning during the Covid-19 pandemic Abstract   PDF
Taufik Ramdhani
 
Vol 4, No 2 (2024): Indonesian Journal of Digital Business (First Online) Usability Analysis of Aruna Heroes Enterprise Resource Planning Apps Using Heuristic Evaluation and System Usability Scale Method (A Case Study at PT Aruna Jaya Nuswantara) Abstract   PDF
Kris Adam Gunanta Sitepu, Oding Herdiana, Adi Prehanto
 
Vol 3, No 2 (2023): Indonesian Journal of Digital Business WORK-FAMILY BALANCE AND REMOTE WORKING AMONG WOMEN IN NIGERIA DURING COVID-19 PANDEMIC Abstract
Ugo Chuks Okolie, Emuobosa Hannah IVWIGHREN
 
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