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Issue |
Title |
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Vol 4, No 1 (2024): Indonesian Journal of Digital Business (First Online) |
The Effect of Digital Campaign on Purchase Decisions through Consumer Purchase Intention for GrabFood Application |
Abstract
PDF
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Aulia Marhamah, Btari Mariska Purwaamijaya, Rusani Jaelani |
|
Vol 3, No 2 (2023): Indonesian Journal of Digital Business |
The Effect of Electronic Word of Mouth (ewom) and Halal Label on Purchase Decisions for Mixue Products |
Abstract
PDF
|
Anisa Sekar Ningrum, Btari Mariska Purwaamijaya, Adi Prehanto |
|
Vol 4, No 1 (2024): Indonesian Journal of Digital Business (First Online) |
The Effect Of Social Media Marketing Instagram and Price On Purchasing Decisions @Rumahbatik.Palbatu |
Abstract
PDF
|
Aldrich Atha Rheza Hariyanto, Btari Mariska Purwaamijaya, Adam Hermawan |
|
Vol 3, No 2 (2023): Indonesian Journal of Digital Business |
The Effect of Social Media Marketing Through Brand Awareness on Brand Loyalty on Instagram @digitalbusiness.upi |
Abstract
PDF
|
Muhammad Safiq |
|
Vol 4, No 1 (2024): Indonesian Journal of Digital Business (First Online) |
The Evaluation of User Experience UPI Digital Business Website with Usability Testing Method and System Usability Scale |
Abstract
PDF
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Moch Gan-gan Sidiq, Rangga Gelar Guntara, Oding Herdiana |
|
Vol 4, No 1 (2024): Indonesian Journal of Digital Business (First Online) |
The Impact of Informativeness of Live Streaming in TikTok Live Shop Based on SOR Framework |
Abstract
PDF
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Andrian Wijaya, Btari Mariska Purwaamijaya, Rangga Gelar Guntara |
|
Vol 4, No 2 (2024): Indonesian Journal of Digital Business (First Online) |
The Influence of Turbo Marketing and Brand Image on Mixue Ice Cream Purchase Decision In Tasikmalaya |
Abstract
PDF (Bahasa Indonesia)
|
Rattu Syahada Fauziyah Darwis, Adam Hermawan, Btari Mariska Purwaamijaya |
|
Vol 3, No 1 (2023): Indonesian Journal of Digital Business |
THE INFLUENCE OF VIRAL MARKETING AND INFLUENCER MARKETING AGAINST PURCHASE INTENTION TIKTOK ACCOUNT @Somethincofficial |
Abstract
PDF
|
fransiska perintis br lumban gaol |
|
Vol 1, No 1 (2021): Indonesian Journal of Digital Business |
The use of Whatsapp social media as reinforcement online learning during the Covid-19 pandemic |
Abstract
PDF
|
Taufik Ramdhani |
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Vol 4, No 2 (2024): Indonesian Journal of Digital Business (First Online) |
Usability Analysis of Aruna Heroes Enterprise Resource Planning Apps Using Heuristic Evaluation and System Usability Scale Method (A Case Study at PT Aruna Jaya Nuswantara) |
Abstract
PDF
|
Kris Adam Gunanta Sitepu, Oding Herdiana, Adi Prehanto |
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Vol 3, No 2 (2023): Indonesian Journal of Digital Business |
WORK-FAMILY BALANCE AND REMOTE WORKING AMONG WOMEN IN NIGERIA DURING COVID-19 PANDEMIC |
Abstract
|
Ugo Chuks Okolie, Emuobosa Hannah IVWIGHREN |
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